“You have got over 100,000 followers on Instagram! All of those well-known actuality stars are tweeting about you! You received an award on E!,” her mom referred to as out earlier than Hale was whisked away to do interviews and formally kick off a brand new chapter as a newly minted actuality TV superstar. And likewise, a historic one — Hale was the primary Black lady to win the long-running CBS actuality competitors sequence, which has been on the air since 2000.
So not solely was Hale’s life abruptly a whirlwind of alternatives, however she needed to navigate a post-” Massive Brother” path that nobody had traversed earlier than. Black actuality TV stars have been key to defining the style for the previous twenty years, however they proceed to face challenges that their White counterparts don’t, from racism and microaggressions by castmates to unflattering edits by producers that play into merciless stereotypes. Then, there’s life after the finale, the place their portrayal on the present can impression how they’re handled again on the earth — significantly on social media — in addition to the probabilities for enterprise offers and future tasks.
“It’s so bizarre saying ‘making historical past’ … I received a TV present. I’m painfully practical right here,” Hale, 28, stated throughout a latest interview in Los Angeles, the place she has traveled steadily prior to now seven months as she plots her future, ideally within the leisure information world. “However once you make historical past like that, you type of don’t actually know the place to show.”
However as Hale has tried to seek out her approach by this sophisticated area, she has been relieved to find one of many vibrant spots: The community of Black actuality TV contestants who’ve discovered each other over time, and whom she will be able to depend on for assist within the surreal post-show world. They get what she’s going by, as a result of they went by it themselves.
One actuality TV alum who has been particularly useful for Hale is Rachel Lindsay, the Texas legal professional who made historical past of her personal in 2017 as the primary Black star of “The Bachelorette.” She parlayed her time on the present into turning into a TV character, “Further” correspondent, podcaster and writer. The impetus for Hale’s Los Angeles journey was to attend the launch celebration for Lindsay’s new e book.
“Rachel has simply been so essential in serving to me construct an excellent crew: One which’s not benefiting from me, one which understands the intricacies of what I want as a Black lady in L.A.,” Hale stated. “It exhibits me how necessary it’s that we construct this community, a sisterhood.”
She famous that the group goes even additional than simply sisterhood, as a result of the one who related them was Michigan legal professional Xavier Prather, who additionally made historical past a 12 months earlier than Hale because the first-ever Black winner of “Massive Brother,” and occurred to know Lindsay from regulation faculty. (“I think about Rachel my actuality TV massive sister, so I wished Taylor to have the ability to have that particular person as nicely,” stated Prather, 28.)
“It’s all of us defending one another,” Hale stated. “And the best way that Rachel is caring for me and different individuals like me, from what I’ve heard — it makes me excited to be any person else’s Rachel at some point.”
Lindsay, 38, remembers what it was prefer to stroll off a actuality present when abruptly you’re the most well liked new star of the second. Nevertheless it was an isolating expertise as the primary Black lead of ABC’s “The Bachelorette,” she recalled; despite the fact that she was added to a really useful group chat of former Bachelorettes, nobody might fully perceive her expertise.
Whereas it’s necessary for ladies to assist ladies, Lindsay stated, it goes even deeper with Black ladies supporting Black ladies, when “loads of occasions you don’t see that reaffirmed in public.”
“That is any person who’s a primary, and she or he’s made historical past in a really comparable approach that I did,” Lindsay stated in a telephone interview, talking about Hale. “So it was a pure ‘in the event you want me, I’m right here,’-type scenario.”
Lindsay stated she cautioned Hale that it’s necessary to have a concentrate on what you wish to do subsequent and never get distracted by low-hanging fruit comparable to being solid on one other actuality present or questionable product sponsorships. She additionally instructed Hale that if she wished to remain within the leisure world, it was essential to have a reliable crew — supervisor, publicist, lawyer — once you don’t know the way individuals will understand you once you’re coming off the present.
“It’s additionally a bit of completely different once we navigate this world separate from our White counterparts who’re on very comparable exhibits — the trail is a bit of simpler for them as a result of it’s been performed earlier than,” Lindsay stated. “Individuals are extra accepting of them, they perceive these kind of leads. They get it, whereas we’re navigating new territory. You want any person that will help you … that may be a really lonely place to be.”
Lindsay publicly lower ties with the “Bachelor” franchise two years in the past after reaching a breaking level over how the sequence handled its many race points. However she stated she’s at all times open to speaking to individuals of coloration who’re on the present and are looking for recommendation, and tells them, “If you wish to attain out to me, I’m there.”
“We’re like our personal sorority and fraternity throughout the franchise,” Lindsay stated.
In one of many early days of “Massive Brother” Season 24, Hale strolled by the home in a supremely sparkly one-shoulder bodysuit that she talked about she introduced in case she made it to finale night time. Her castmates inspired her so present it off: “Wooooo!” they cheered, as Hale, a private stylist and up to date Miss Michigan USA winner, confirmed off her patented pageant stroll. All of them laughed and appeared like they had been having a good time, however behind her again, a few of those self same castmates had been making enjoyable of her, cackling as they imitated her stroll and calling her confidence “aggressive.”
Hale’s dynamic character made her an early fan favourite, however she was instantly focused for eviction and bad-mouthed among the many houseguests, for no actual obvious cause aside from she simply rubbed some individuals the flawed approach. When Hale was lowered to tears a number of occasions, social media lit up with messages from enraged viewers. Prather tweeted his disgust: “Members of the Black group (particularly Black ladies) and different individuals of coloration stand no likelihood within the Massive Brother home on account of perpetuation of microaggressions and unconscious biases which plague our society.”
Hale had by no means even watched “Massive Brother” — a “social experiment” the place 16 individuals dwell in a home and vote one another out one after the other — till summer time 2021. The web was buzzing about “the Cookout,” the now-legendary alliance of six Black contestants who shared one aim: lastly, after 23 seasons, get a Black “Massive Brother” participant to victory. The Cookout triumphed, with Prather being named the champion. Hale was thrilled to see it, particularly contemplating “Massive Brother” sometimes solely permeated her social media feeds when a contestant stated one thing racist, which has occurred repeatedly over time.
After a lot of twists and turns and controversy throughout her season (one contestant, paranoid about the opportunity of one other Cookout, was voted out when the home discovered he tried to kind an all-White alliance), Hale made it to the top because the Remaining Two with Monte Taylor.
So on finale night time, Hale stood in that glowing jumpsuit — the identical one individuals had mocked — and made a soon-to-be-viral speech about resiliency. “I’ve overcome a lot on this recreation, and I’ve come to grasp that I’m not a defend, I’m a sword. I’m not a sufferer, I’m a victor,” she stated, including that she “continued to combat, as a result of like so many different ladies on the earth, that’s what we’ve to do to get to the top.”
Ultimately, she received by a ultimate vote of 8-1 from a jury of her castmates, and have become the primary contestant to win the $750,000 grand prize in addition to the $50,000 fan-voted “America’s Favourite Participant.” When Hale powered up her telephone, her social media accounts had been melting down with the variety of follows, direct messages and supportive hashtags from her new fan base referred to as the #HaleRaisers, plus the information that one thing referred to as the “E! TV Scoop Awards” had already deemed her “Favourite Actuality Star.”
Following Lindsay’s suggestions, Hale employed a PR crew and made the media rounds. She landed offers with trend and sweetness manufacturers, in addition to Lay’s (it was a operating joke in the home about how usually she snacked on their chips) and Virgin Voyages cruises. She has a way of life web site within the works and is creating a podcast, and hopes to satisfy her lifelong dream of working in leisure information.
“I’m pushing towards the concept I had as a viewer, that you’re solely as massive because the TV present that you’re on,” Hale stated. “Now I’ve a possibility to point out folks that your goals don’t should be restricted.”
But it has been difficult to be within the public eye, the place many individuals have opinions on her life, nonetheless debate the alternatives she made on “Massive Brother” and weigh in on her post-show relationship with castmate Joseph Abdin, whom she dated for about six months.
“I’ve been instructed, particularly with Black ladies on actuality TV … when individuals put you so excessive on a pedestal, you’ve got a lot additional to fall than anyone else,” she stated. “And significantly with ‘Massive Brother,’ the best way that individuals really feel possession or personally invested in your success — in the event you don’t do the factor the best way that they need you to do it, they’ll activate you in a short time.”
In that sense, Hale has been grateful for her bond with the Cookout members, who know what it’s prefer to make “Massive Brother” historical past and have 1000’s of web strangers discover you polarizing. Among the finest components of the Cookout, Hale stated, is that each one six members — Prather, Azah Awasum, Tiffany Mitchell, Hannah Chaddha, Derek Frazier and Kyland Younger — are so completely different that she will be able to depend on them for recommendation on something from psychological well being to taxes. “I nearly can’t discover the phrases for a way they’ve had such an impression,” she stated.
Awasum, 31, stated though the Cookout has had ups and downs, they continue to be on an energetic group chat. As well as, she has turn out to be buddies with individuals from different exhibits, comparable to J’Tia Hart of “Survivor,” who created the Soul Survivor Group in 2020 with Black “Survivor” alums and lobbied CBS for extra variety. (The community later introduced that its actuality exhibits can be required to have at the very least half the solid be Black, Indigenous or individuals of coloration.)
Awasum is grateful to have met Hart, who gave her some priceless knowledge about life after the present. Awasum seen that despite the fact that the Cookout made historical past, she had extra bother than her different castmates discovering a model company to symbolize her.
“It was nonetheless type of arduous for us to interrupt in,” she stated, and was impressed by phrases that Hart instructed her: “If you happen to’re not capable of finding a path, then create your personal and use your group. And you will get to that place.” Now, Awasum has illustration and labored on many campaigns, in addition to a recipe assortment and dwell occasion sequence, Home Chops, that displays her Cameroonian American background. Hart stated it has been superb to kind connections with TV alums comparable to Awasum and fellow “Survivor” participant Cirie Fields, “Black ladies who’re profitable and who’re strivers, as a result of that’s the kind of individuals they placed on actuality exhibits.”
These conversations, Hart stated, “are literally a type of remedy — as a result of there’s not many individuals you possibly can speak about precise this topic with.”
And now, as Hale builds her post-” Massive Brother” profession, she needs to pay it ahead. When she noticed the information that Charity Lawson, 27, was introduced as the subsequent star of “The Bachelorette” (the third Black lady to be the lead), she was instantly fearful. She noticed Lawson being described as “so sleek, so poised, so type,” coded phrases that had been much like how Hale herself is usually described — however now she is aware of that fanbases can generally activate you in the event that they assume you don’t show these qualities on TV.
“That set off a purple flag for me: Wrap your arms round this lady, as a result of who is aware of what occurs when this present airs and the way she’ll be perceived after,” Hale stated. So she despatched Lawson a direct message on Instagram — and stated if she wants her after the present, she’ll be there.